Job Description

Digital Marketing Specialist

It's fun to work in a company where people truly believe in what they are doing! We're committed to bringing passion and customer focus to the business.

At Volk, we are dedicated to eliminating preventable blindness through every aspect of our work. As a globally respected organization, we are known for delivering exceptional, concierge-level service to ophthalmic practitioners and customers. Volk is part of the Halma Plc group of companies.

Halma plc is a global group of life saving technology companies. We provide innovative solutions to many of the key problems facing the world today, and anticipate solutions needed in the future. As a result, for over 50 years, our science and technology push the boundaries of what's possible.

With almost 50 businesses in 24 countries and major operations in Europe, the USA and Asia, Halma employs over 8,500 people worldwide and serves customers in over 160 countries. Its companies and products are diverse, and have a core focus on health, environment, and the safety markets. With prestigious, award-winning, and world-leading brands such as BEA, Apollo, Keeler, Volk, and Ocean Optics.

About The Role

The Digital Marketing Specialist will help elevate our tactical implementation as we accelerate marketing-led growth for Volk. This is a global position with hands-on responsibility across all digital platforms. The digital specialist will manage all our social media accounts, digital advertising, and email campaigns, as well as supporting website development. They will be able to translate tactical plans into the activation of our campaigns in line with targeted KPIs.

This is an exciting opportunity to be a part of our ongoing evolution as a company, rolling out and amplifying new content to support brand awareness as well as product launches. We are a fun-loving group with strong team chemistry and a clear set of common goals, working for a company with inspiring, motivated leadership and vision.

Key Responsibilities

• Work closely with internal and external stakeholders to maximize the ROI of all earned, owned, and paid media.
• Creation, implementation, and continual optimization of the companys digital advertising campaigns (Google Ads, LinkedIn etc) in line with Marketing strategy and budget.
• Optimization of the company website, developing user experience and content where required, whilst driving SEO and SEM.
• Management of company social media channels including content planning, scheduling, and posting, plus community management, A/B testing, monitoring, and reporting on performance.
• Owning the content schedule/posting of the company blog with ongoing SEO enhancement.
• Creation, implementation, and evaluation of the companys e-blast campaigns.
• Report on monthly digital advertising and social media performance against targets, ensuring optimization of channels and spend.
• Liaise with the Marketing Communications Manager, product managers and graphic designers to ensure clear direction as part of campaign set-up.
• Keep relevant stakeholders including the sales team up to speed with campaign status, engaging with key internal customers and hosting training where necessary.
• Report on wider campaign results i.e. lead generation from promotions and URL tracking.
• Undertake competitor research and identify new digital opportunities where applicable.

About You

• An energetic, enthusiastic, and hard-working self-starter. High expectations for self and others regarding delivery and performance.
• Naturally curious and customer-orientated, motivated to learn our business dynamics.
• Takes pride in excellent communication skills including copywriting and an eye for design. Pays attention to detail and champions brand consistency.
• Keen to quantify results. Comfortable being hands-on with data and reporting out to others.
• Fully fluent in English both verbally and in writing with a polished, articulate style

Essential Experience

• At least 3-5 years experience in a similar digital marketing role, ideally in a healthcare field.
• Demonstrable expertise in all aspects of digital marketing, managing campaigns across social media and paid search advertising, including retargeting/remarketing.
• High proficiency with platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager.
• Excellent knowledge of SEO/SEM, understanding how to apply keyword search analysis to optimize campaign targeting.
• Strong knowledge of managing and developing social media channels using social management platforms and listening tools such as Hootsuite.
• Proficient lead generation campaign management from start to finish, measuring and analyzing results/ROI and adapting approach as necessary.
• Excellent verbal and copywriting skills, communicating effectively with an appreciation for appropriate tone of voice by platform and customer/stakeholder segment.
• Strong experience using Shopify, HubSpot and other Content Management Systems.
• Strong experience using email service providers
• Working within brand guidelines and maintaining accountability for organizational compliance.
• Confidence working with numbers; ability to pull data and structure basic analysis (e.g. campaign performance, trend identification).
• Ability to work effectively with a diverse set of stakeholders to organize and drive multiple workstreams, prioritizing effectively during busy times or when urgent needs arise.
• Knowledge of relevant content and database laws (e.g. copyright and data protection, GDPR)

Desirable

• Work in medical devices or a similar regulated environment.
• CIM qualifications or comparable digital marketing education.
• Proficiency with PowerPoint and Excel, video editing platforms and design programs such as Adobe Illustrator.
• Process driven with an appreciation for continuous improvement.

What We Offer You

• Competitive base salary, performance related bonus structure, and other associated benefits.
• The potential to work in a collaborative work environment within Volk and Halma Group.
• Career Development Opportunities within Volk and Halma Group.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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