Job Description
Digital Marketing Specialist job at Virtual Work World. Delaware, OH.
Role
Digital Marketing Specialist
Contract
Full-time Remote Contractor (40 hours weekly / 160 hours monthly)
Business Hours
Hours Monday to Friday from 9 AM - 6 PM EST
Rate
$ 15 USD hourly / $2,400 USD monthly (salary is negotiable based on experience and location)
Availability to Start: Immediately
What You'll Do
As a Digital Marketing Specialist, you'll lead the development and execution of a fully integrated marketing strategy across multiple digital channels. Success in this role means driving brand visibility, engagement, and conversions through targeted campaigns, optimized content, and data-informed decisions. You'll manage omnichannel strategies, craft engaging content, run paid ads, and continuously refine efforts based on performance data.
Omnichannel Marketing Strategy (40% of Role Allocation)
- Develop and implement a marketing strategy that integrates social media, email, text, and lead nurturing to drive brand engagement and lead conversion.
- Manage a weekly content calendar across LinkedIn, Facebook, Instagram, and TikTok, ensuring platform-optimized, SEO-friendly content with a consistent brand voice.
- Use performance data from SEO, ads, and social platforms to refine strategy, improve engagement, and increase conversions.
- Deliver monthly reports with actionable insights and collaborate with cross-functional teams to continuously optimize digital efforts.
Content Creation & Social Media Management (30% of Role Allocation)
- Create engaging content, including graphics, carousels, infographics, and short-form videos using tools like Canva.
- Write compelling copy for posts, emails, blogs, and ads with strong hooks and CTAs.
- Monitor and engage with audiences across social media channels.
Paid Advertising & Performance Marketing (20% of Role Allocation)
- Manage and optimize Google and Meta Ads to maximize ROI.
- Run A/B tests on creatives, copy, and targeting to lower CPA and improve ROAS.
- Regularly analyze ad performance and adjust strategies accordingly.
Website Optimization & Ad-Hoc Marketing Tasks (10% of Role Allocation)
- Conduct monthly SEO audits and update site content to improve search rankings and user experience.
- Optimize on-page elements and metadata, implement backlink strategies, and refresh blog content to align with digital goals.
What You Should Have
- At least seven years of professional experience in digital marketing with a focus on strategy, social media management, SEO, content creation, and marketing funnels.
- Minimum two years of experience in B2B, SaaS, or software sales and marketing.
- At least one year of experience working remotely with a company based in North America, Europe, Australia, or the UAE.
- Proven ability to manage Google Ads and Meta Ads, focusing on campaign performance and ROI.
- Expertise in lead generation and automation using Go High Level or similar tools.
- Strong understanding of A/B testing methodologies and campaign optimization.
- Solid experience with WordPress or similar CMS platforms for content and site updates.
- Proficiency in managing LinkedIn, Facebook, Instagram, and TikTok for business.
- Excellent copywriting skills with a track record of writing high-converting marketing copy.
- Hands-on experience with Canva and basic video editing for short-form content.
- Familiarity with using AI tools like ChatGPT for content support.
- Analytical mindset with experience interpreting marketing data and adjusting strategies accordingly.
Technology Specifications
- Minimum 50 Mbps Internet Speed
- Windows 11 or macOS 15 Sequoia
- Minimum Intel i5 8th gen with 8GB of RAM or Apple M1 chip with 8GB of RAM
- Webcam and Headset
- Designated Office Space in your home
Nice-to-haves
- Prior marketing experience in the wedding or floral industry.
- Graphic design skills beyond basic Canva use.
Who You Are
We're looking for someone who:
- Brings creativity and strategic thinking to every campaign and project.
- Is proactive, self-motivated, and comfortable leading initiatives independently.
- Has excellent communication skills and can present ideas clearly to cross-functional teams.
- Is highly organized and able to manage multiple priorities at once.
- Makes decisions based on data and continuously seeks ways to improve performance.
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Job Tags
Hourly pay, Full time, Contract work, For contractors, Work at office, Immediate start, Remote work, Monday to Friday,