Job Description
Position Summary/Purpose:
The Student SEO and Web Marketing Specialist supports the SEO team within the Digital Marketing Department by assisting with a variety of SEO and digital marketing tasks that help maintain, optimize, and improve website performance. This position provides hands-on experience in digital marketing operations, including SEO strategy execution, website management, and content optimization. It's a great opportunity to gain real-world marketing experience, build valuable technical skills, and see your work make an impact on a major university website!
Primary Responsibilities/Accountabilities/Essential Functions:
- Work alongside experienced marketing professionals in a collaborative environment that values curiosity, creativity, and continual learning!
- Conduct SEO keyword research for YouTube videos and web content to support optimization strategies.
- Open new projects and assign tasks to SEO team members within project management systems.
- Edit and update website pages in Drupal, including copy updates, image replacement and resizing, and other page-builder updates.
- Identify internal linking opportunities by analyzing existing site pages to enhance SEO and user navigation.
- Push website pages live by following established processes-this includes completing review edits, setting up redirects, updating tracking information, and submitting pages for indexing through tools such as Google Search Console, Google Analytics, and Conductor.
- Support testing and optimization initiatives by setting up experiments and tracking performance metrics.
- Assist with general project management activities such as submitting deliverables, reviewing tasks, and ensuring project steps are completed accurately and on time.
- Collaborate with SEO and marketing team members to ensure quality assurance and timely completion of digital marketing initiatives.
- Special projects as assigned
Equipment Used and Responsibility:
MacBook Pro (provided by IT) - Password-protected device to be guarded whenever not in use for the position
WorkDay - HR tool and official time clock
Microsoft Office Suite - Various tools for communication and project tracking
Workamajig - Project management system and project time tracking
Click Up - Internal project management system
SiteImprove - Web-based tool for website health and copy searches
Conductor - Keyword research tool
Google Tools - Google Search Console & Google Analytics
SEOTesting - Platform to test and track website SEO performance
Drupal - Website CMS for making updates on webpages
Qualifications:
- Current GCU students enrolled in a bachelor's or master's degree program in marketing, business, communications, web design and/or similar concentrations
- Familiarity with SEO concepts, such as keyword research, internal linking, and on-page optimization
- Experience working in a content management system (CMS), preferably Drupal
- An eye for web aesthetics and content presentation
- Comfortable learning digital tools such as Google Analytics, Google Search Console, Conductor, and SEOTesting
- Strong attention to detail, organizational skills, and ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills with a collaborative, team-oriented attitude
- Ability to maintain confidentiality and follow established processes accurately
- Eagerness to learn, adapt, and grow within a fast-paced digital marketing environment
Experience/Education Eligibility:
Grand Canyon Education is committed to a student first policy. Therefore, all applicants must meet the following eligibility requirements to be considered for student employment:
- Enrolled at GCU as a full-time student in a bachelor's program or master's program
- Retain a 2.0 GPA as a bachelor-level student or a 3.0 GPA as a master-level student
- Maintain good financial and academic (SAP) standing with the University
You may be subject to termination if you fall below the minimum eligibility requirements.
Pay Rate: Minimum Wage
Anticipated End Date: June 30, 2026
Manager: Search Engine Optimization Manager
Job Tags
Minimum wage, Full time, Work at office,