Job Description
OVERVIEW: The Vacations Marketing Coordinator plays a key role in enhancing brand recognition, driving charter revenue, and generating qualified prospects for yacht purchases through creative and data-driven marketing initiatives. This role combines strategic planning with hands-on execution across traditional and digital marketing channels to support overall business growth.
KEY RESPONSIBILITIES: - Develop and execute marketing plans to support charter sales and yacht sales.
- Manage digital and traditional campaigns including advertising, email marketing, social media, direct mail, printing, promotions, and partnerships.
- Support the VP of Vacations in the planning, development, and coordination of all marketing strategies and initiatives.
- Coordinate and deliver marketing support for group Flotillas, Getaways, and customer events.
- Maintain and grow brand visibility through sponsorships, partnerships, and trade show participation.
- Manage content calendars and ensure timely, engaging posts across digital and social channels.
- Track and analyze lead generation metrics, campaign ROI, and overall marketing performance.
- Conduct competitive research and provide market insights to inform marketing strategies.
- Maintain strong vendor relationships with ad agencies, technology partners, and public relations firms.
- Collaborate with internal teams to align marketing efforts with sales and customer experience objectives.
- Perform other duties as assigned
K EY SKILLS: - Experience in marketing planning, campaign execution, and performance analysis.
- Strong organizational and project management skills with the ability to manage multiple deadlines.
- Excellent communication and interpersonal skills to collaborate with diverse teams and partners.
- Creative writing and content development skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher); familiarity with CRM and analytics tools (e.g., Google Analytics, HubSpot, Salesforce) preferred.
- Digital marketing knowledge including email, social media, and online advertising.
- Event planning and coordination experience.
- Ability to work independently and travel as required.
KEY RESULTS: - Delivery of an annual marketing plan that supports revenue and lead-generation goals.
- Measurable growth in charter inquiries, yacht sales leads, and event participation.
- Effective coordination and execution of customer events, trade shows, and sponsorships.
- Increased social media engagement and digital presence.
- Strong internal and external relationships that contribute to marketing success.
- Timely, accurate, and creative execution of campaigns and projects within budget.
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Equal Opportunity Employer
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